Software Price Reduction
Saturday, May 26th, 2007As of today, the price of the Home Energy Analysis System has been reduced to $US19.95.
The price of a software is dependent very much on the viewpoint of the observer. Some regard it as a stream of electrical impulses costing a few cents to download and therefore begrudge paying anything. Some take perverse delight in never paying.
Software developers on the other hand, are conscious of the time, training and cost of tools behind the creation of their masterpiece and believe that $20 (or $100 or $500) is an almost laughable amount to receive.
In the end, the market decides, you out there who make a judgement as to what you are willing to pay.
So why have I dropped the price? Let’s say that I want to make $5000 from HEAS: perhaps I could work hard to find one customer willing to pay $5000, so then I could do something else. Or, perhaps there are 50 people willing to pay $100? I’m hoping there is more chance of finding 250 who will pay $20, which would feed a coffee habit for no more than a few days.
In a month or so, I will know the answer to this. One promise I will make is that any price increases will be notified well in advance and be associated with significant additional features and benefits.
Oh, another promise is that there won’t be another price reduction.